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This off season Taryn and I made the decision to partner with Champion Race Promotions and Lori Cutter. Lori has been amazing to work with and has brought so much to the table, including a new perspective on how to be attractive to business partners and sponsors. She is well spoken, and really thinks outside the box. She has helped us both grow in many different ways.

“Elevate your 2020 race program in a championship way with Champion Race Promotions! Target companies that align with your vision and core values and become their brand ambassador.

We are excited to have Champion Race Promotions as a sponsor for our Knoxville Raceway 305 ProSprints Series race season.

Matthew Johnson - Matthew Johnson Racing

Over the course of my existence, I’m not sure if I’ve ever met an individual person with so much drive and desire with her willingness to help others achieve there racing dreams.  Personally, I’ve known Lori and her family for 30+ years and their involvement with racing and the racing community is unsurpassed.  In the late 80’s to early 90’s, she was promoting for potential sponsors and writing articles on our midget team racing results for a few years and we have remained longtime friends since.  Champion Race Promotions is definitely a sure product to assist drivers and or teams that may be struggling or not necessarily have the resources to reach the finish line in first, and that is the ultimate goal.

Eric Wilkins, AZ Motorsports Hall of Fame ASCS Southwest Regional Series Sprint Driver

DEDICATED, PASSIONATE, PROFESSIONAL, SOLUTION MINDED, HEART CENTERED, and PURPOSE DRIVEN are words that best describe my experience in working with Lori.  As a performance coach supporting people to tap into their fullest potential, I’ve had the privilege of working with Lori for many years. She brought me to a WoO Sprint Car race so that I could fully experience the sport first hand. That night we began to put structure around the launch of Champion Race Promotions. With her passion “all things racing” and her life’s mission of serving others, it’s been awe inspiring to witness Lori “suit-up and show-up” and live life "full throttle." What I know for sure is you will be fueled for ultimate success working with Lori! She brings her passion, vast knowledge, and unique vision to the racing industry offering a promotion and coaching service like none other to “Unleash the Champion in You.”

Patricia Barnett, Performance Coach, International Speaker, Best-Selling Author

Lori Cutter has been a supporter of the National Sprint Car Hall of Fame & Museum for many years. Not only has Lori volunteered every year to help us with different fundraisers and events, but she has also championed our mission to promote sprint car racing and preserve the sport through her own private works. Lori’s dependability in volunteering to help us and her knowledge of motorsports, makes her one of our volunteers we can always depend on to get the job done. If you’re needing assistance with motorsports related projects, Lori is definitely someone you can call on.

Bob Baker, Executive Director, National Sprint Car Hall of Fame & Museum Knoxville, Iowa

With EPARTRADE in its infancy, we needed additional exposure and representation of our Worldwide, Business-to-Business racing platform for the 2019 Knoxville Nationals.   There was no hesitation in having Lori Cutter represent us, sharing with all those suppliers and buyers how this racing "destination" is "connecting" the industry….and serving the industry.   With Lori's knowledge and industry connections, understanding racing distribution, and her positive, upbeat personality, we were more than happy to have her represent us.  Having known Lori for 20 years throughout my two decades at Performance Racing Industry, she is a Champion in our eyes.  Thank you, Lori, for all the face-to-face contacts you made for us at this very important grassroots racing event!

Judy Kean, Co-Founder of EPARTRADE

While traveling for Circle Track Magazine in the early 80s, I met a young woman, who had so much passion about racing and life in general.  She is truly a champion when it comes to promoting everything racing.  She has traveled thousands of miles to be involved in all aspects of racing, including her own apparel line. She knows what it takes to promote racing teams and more importantly, to help drivers obtain valuable tools in gaining a fan base and sponsorships to their racing program, and to help them reach the next level in their dream of becoming champions in auto racing and the motorsports Industry.  Lori Manes Cutter is without a doubt, one of those rare individuals who has spent most of her life in promoting racing teams with everything from corporate marketing, sponsor involvement

Dennis Krieger, Dennis Krieger Imagery

As a Chaplain serving at the Knoxville Raceway, I had the privilege of working with Lori to help her coordinate a Kingdom Racing, Miles of Smiles event during the 410 Knoxville Nationals a few years ago. She took the names and information I passed along to her, put her champion mindset to work, and coordinated the schedule to create a memorable event in which I was proud to have had a small part. Her hospitality and genuine love for racing and the racing community shines through in all she does.

Troy Miller, Chaplain Team 316 Speedway Ministries 

Working with Lori is an exciting and motivating experience. Being a race car driver and partnering up with a promoter for various aspects of the racing world, Lori and I each had a champion mindset while working together. My most memorable and successful fan appreciation operations was on the weekend of July 4th, 2019. Champion Race promotions aided me in creating a fun experience for the young fans for the red, white and blue, American independence holiday. We handed out my driver hero cards, festive glow sticks, and I got to meet dozens of kids that watch me race and cheer me on. Lori and her husband Charlie put a great amount of work and thought into the process, and that is what made it such a fun, easy and unsurmountable experience! I am excited to work with her in the future to better my racing program.

Taylor Kuehl, IMSA Sport Mod Driver

I have worked with Lori since 2008 when I joined Team Mannatech when she was one of our teams sponsors with performance nutritional products! Being a 410 sprint car driver traveling the United States and 2002 National Sprint Car rookie of the year, 2007 Dirt Cup Champion I knew I needed someone such as Lori that could help me promote my brand and market myself to the masses along with improving my day-to-day nutrition! With Lori’s vast racing background, from setting up promotional events, giveaways, and handling certain press releases Lori can handle it all and I know I can trust her to get the job done! My grandparents have worked with Lori over the years when they fielded 3 World of Outlaw cars and Lori was writing for Speed Sport News.

Brandon Wimmer, World of Outlaw & Allstar Sprint Car Driver

Working with Lori as a business partner in her love for overall wellness has been a complete blessing. I’ve watched her plan an entire wellness conference and be a keynote speaker, to building an international business team. Lori is one of the most committed and passionate people I know. Her passion for the racing industry in undeniable! There is no doubt, that as a champion in all things Lori does, she will deliver the tools you need to unleash your inner champion and increase your brand, as well as help you improve your performance nutrition and recovery, if you so desire. She’s brilliantly built Champion Race Promotions with the two things that are at her core: the love of racing and people. She will care about you as a person first, making sure that she individualizes your needs as she serves you, to finish first!

Laurie Lambert, Zilis National Director & Business Partner

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