Creating a Champion Brand of YOU, to Live an Elevated Life at Full Throttle!



Bob Baker, Exec Dir National Sprint Car HoF

Lori Cutter has been a supporter of the National Sprint Car Hall of Fame & Museum for many years. Not only has Lori and her husband Charlie volunteered every year to help us with different fundraisers and events, but she has also championed our mission to promote sprint car racing and preserve the sport through her own private works. Lori’s dependability in volunteering to help us and her knowledge of motorsports, makes her one of our volunteers we can always depend on the get the job done. If you’re needing assistance with motorsports related projects, Lori is definitely someone you can call on to get the job done.

Eric Wilkins, AZ Motorsports Hall of Fame ASCS SW

Over the course of my existence, I’m not sure if I’ve ever met an individual person with so much drive and desire with her willingness to help others achieve there racing dreams. Personally, I’ve known Lori and her family for 30+ years and their involvement with racing and the racing community is unsurpassed. In the late 80’s to early 90’s, she was promoting for potential sponsors and writing articles on our midget team racing results for a few years and we have remained longtime friends since. Champion Race Promotions is definitely a sure product to assist drivers and or teams that may be struggling or not necessarily have the resources to reach the finish line in first, and that is the ultimate goal.

Taylor Kuehl, IMSA Sport Mod Driver

Working with Lori is an exciting and motivating experience. Being a race car driver and partnering up with a promoter for various aspects of the racing world, Lori and I each had a champion mindset while working together. My most memorable and successful fan appreciation operations was on the weekend of July 4th, 2019. Champion Race promotions aided me in creating a fun experience for the young fans for the red, white and blue, American independence holiday. We handed out my driver hero cards, festive glow sticks, and I got to meet dozens of kids that watch me race and cheer me on. Lori and her husband Charlie put a great amount of work and thought into the process, and that is what made it such a fun, easy and unsurmountable experience! I am excited to work with her in the future to better my racing program. We also attended the Performance Racing Industry tradeshow together and Lori helped me get connected to a network of people that will bring great value to my race program.

Patricia Barnett, Performance Coach, Speaker

DEDICATED, PASSIONATE, PROFESSIONAL, SOLUTION MINDED, HEART CENTERED, and PURPOSE DRIVEN are words that best describe my experience in working with Lori. As a performance coach supporting people to tap into their fullest potential, I’ve had the privilege of working with Lori for many years. She brought me to a WoO Sprint Car race so that I could fully experience the sport first hand. That night we began to put structure around the launch of Champion Race Promotions. With her passion “all things racing” and her life’s mission of serving others, it’s been awe inspiring to witness Lori “suit-up and show-up” and live life "full throttle." What I know for sure is you will be fueled for ultimate success working with Lori! She brings her passion, vast knowledge, and unique vision to the racing industry offering a promotion and coaching service like none other to “Unleash the Champion in You!”

Matthew Johnson - Matthew Johnson Racing

This off season Taryn and I made the decision to partner with Champion Race Promotions and Lori Cutter. Lori has been amazing to work with and has brought so much to the table, including a new perspective on how to be attractive to business partners and sponsors. She is well spoken, and really thinks outside the box. She has helped us both grow in many different ways. “Elevate your 2020 race program in a championship way with Champion Race Promotions! Target companies that align with your vision and core values and become their brand ambassador. We are excited to have Champion Race Promotions as a sponsor for our Knoxville Raceway 305 ProSprints Series race season.

Judy Kean, Co-Founder of EPARTRADE

With EPARTRADE in its infancy, we needed additional exposure and representation of our Worldwide, Business-to-Business racing platform for the 2019 Knoxville Nationals. There was no hesitation in having Lori Cutter represent us, sharing with all those suppliers and buyers how this racing "destination" is "connecting" the industry….and serving the industry. With Lori's knowledge and industry connections, understanding racing distribution, and her positive, upbeat personality, we were more than happy to have her represent us. Having known Lori for 20 years throughout my two decades at Performance Racing Industry (PRI), she is a Champion in our eyes. Thank you, Lori, for all the face-to-face contacts you made for us at this very important grassroots racing event!

Serving you to Finish First! Mastery at its Finest!

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